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In recent years, the most prolific internet trends have been social networking and mass customization. People look to web sites such as MySpace, YouTube, LinkedIn, FaceBook, and Flickr to express themselves and share their favorite content. Jook devices take this trend farther and to a new interconnected level where people can now connect to one another based on contact in real life with other Jook users, and tailored around interests in music that they share. Jook devices will allow users to store a small profile of information about them that is transmitted to connecting transceivers along with their music in Us mode. The profiles allows people to share a little more about themselves along with their music, maybe to promote their band’s webpage as they walk around town broadcasting their songs. The broadcaster can then also see whoever connected and listened in to their Jook device. Jook’s interface will identify each song the user hears and allow the listener to store the song’s title, artist, and so forth on to the listener’s device by allowing the listener to “tag” songs that they like. The listener can later review and identify the songs they heard and then choose to purchase the song from their preferred online song vendor. When a song is rated this way, the rating and profile of the listener will also be beamed back to the broadcaster. A broadcaster showing off his own musical creations - be it a band or a DJ’s newest mix - can see what people think about his music. The same is true of temporary, amateur DJs just broadcasting the songs they happen to have on their personal music device. Alternatively, the broadcaster can see what others think of their taste in songs or lineup of music.
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